Sometimes, business owners and newer colleagues will ask me flat out: “is it hard to create a website?”
The answer, in most cases, is “no.” Although there are some things that make small business web design and corporate web design a little more complicated, the process of simply publishing some pages to the internet isn’t difficult at all. However, that doesn’t necessarily mean you want to build your own website or go with the cheapest provider you can find.
To help you understand why I would say so, let’s look at a few details and caveats…
It’s Easy to Create a Website Because There Are Easy-to-Use Tools Everywhere
There was a time when building a website meant learning HTML on using specialized software. However, with the sheer number of DIY web templates and WYSIWYG tools available today, virtually anyone with a few dollars and a few hours to spend can build a website.
From a professional’s point of view, this is both good and bad. On the one hand, I think it’s great that the web is more accessible to different ideas and points of view. On the other hand, I see a lot of marketers shooting themselves in the foot with poorly-designed pages.
A Great Web Designer Offers Value Through Customization and Service
Although it might be easy to create a website, it isn’t always so simple to build a layout that is appropriate for specific company branding and messaging, or to ensure that the resulting website will look, display, and perform the way it’s supposed to at all times.
A professional web designer (like me) isn’t paid to simply put a site on the internet. Clients seek us out because they want the perfect web presence for their business, and because we’ll be there to back up our work later, when technical assistance is needed.
Building a Website Isn’t Really the Point for Most Companies and Marketers
Another point that often gets lost in these considerations is that creating a website is sort of beside the point for most business owners. That’s because the website itself doesn’t do much for your business.
To really grow your revenue, you need an ongoing internet marketing plan that helps your company to stay visible and shows off your best sales narratives. The real value is in customized design, search engine optimization, social media marketing, and other promotional activities. These are areas where marketers using DIY tools come up short, and they tend to be the factors that make or break your website over time.
When it comes down to it, there isn’t a lot that is all that difficult or technical about creating a website. But, if you want to build something that’s a little more complex than an online brochure – and a web presence that will help you earn money and grow your company over time – there is still quite a bit of expertise involved.
If you could use expert assistance from a creative team that can create a website and help you see a positive return on your investment, contact Biondo Creative in Philadelphia for a free consultation today!