A YouTube marketing video without any views doesn’t have much value. It can’t do you any good because it isn’t being seen by your potential customers or clients. And, it can’t help your target audience because they haven’t been informed, engaged, or told about what you have to offer.
For that reason, one of the most important questions we answer is: “how can I get more YouTube views for my marketing videos?”
Let’s look at some simple and proven steps you can follow to boost your YouTube viewership…
Use Titles and Keywords to Your Advantage
Never forget that YouTube has its own internal search engine, just like Google or Amazon. You want your titles and descriptions to match up with the phrases your potential customers use when looking for videos to watch. You don’t want to be deceptive, of course, but do make the effort to optimize your text.
Keep Your Videos to a Reasonable Length
Suppose you’re looking for an answer to a pressing question. Would you rather find a video that gives you the answer you need in three minutes, or one that takes twenty minutes to get to the same point? Most of your viewers are busy people, so unless your topic is in-depth, try to keep your video clip short and snappy.
Pay Attention to Production Values
Getting someone to click on your YouTube video is just the first step. Ultimately, you’ve got to convince them to hang around and watch until the end. One way to do that is through the use of good lighting, sound, and editing. That helps to hold their attention, and establishes your credibility as a marketer.
Promote Your Business YouTube Channel
You can promote your YouTube channel outside of the site itself. In fact, one of the best ways to boost increased YouTube views is to simply pull in traffic from your website, email list, and other social networking accounts. In other words, promote your video clips often, and in as many ways as possible.
Cross-Link Your YouTube Videos
If someone watches your YouTube video all the way to the end, there is a decent chance they’ll want to see more of your content as well. Give them the opportunity to learn more (and get more exposure to your brand and offers) by cross-linking to more your videos at the end of each clip.
Consider Using PPC Ads to Promote Your YouTube Videos
As important and effective as cross-linking and keyword optimization are to improving viewership, few strategies beat on-site PPC ads as a way to drive up interest. Just choose your audience and messaging carefully so your campaigns have a high probability of generating a positive ROI.
Keep Adding More and More Video Clips
The more videos you have on your YouTube business channel, the easier it is for potential customers to find you and click through to more of your content. A bigger library means more marketing reach, not to mention a stronger platform to establish yourself as a thought leader in your industry.
We Create and Execute Marketing Plans That Work
At Biondo Creative, companies throughout the greater Philadelphia area turn to us because we help them do what other design firms and marketing agencies can’t: grow their sales. To learn more about our work, see case studies, or get customized answers to your pressing questions, contact us today to schedule a free consultation.