Biondo Creative Blog
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Creative Mental Health Marketing Ideas to Reach and Support Your Audience
Marketing for mental health services is an opportunity to educate, inspire, and connect with those seeking support. In a field where trust and sensitivity are critical, creative strategies can make a significant difference in reaching the right audience while reducing...
Top 50 Creative Dental Marketing Ideas
Effective marketing is crucial for dental practices aiming to attract new patients and retain existing ones. Here are 50 comprehensive dental marketing ideas that cover both digital and community-focused strategies to help your practice grow. 1. Optimize Website for...
Why Local SEO is Critical for Pediatric Dental Practices
For pediatric dental practices, attracting new patients often starts with being visible to families in your local community. In today's digital-first world, parents turn to search engines like Google to find healthcare providers nearby. That’s where local SEO (Search...
How to Create Effective Landing Pages for Orthodontic Services
A well-designed landing page can be a game-changer for orthodontic practices looking to attract new patients and convert website visitors into appointments. Unlike a typical webpage, a landing page focuses on one specific goal—whether that’s scheduling a consultation,...
Understanding Digital Marketing Analytics
In today’s competitive business environment, leveraging data to make informed marketing decisions is crucial. Digital marketing analytics is the cornerstone of this approach, enabling companies to track, measure, and analyze data from digital channels such as...
Email Marketing Strategies for Dentists
Email marketing is an essential tool for dental practices to connect with patients, foster trust, and increase appointment bookings. Unlike other marketing channels, email allows for personalized communication that fits seamlessly into your patients' busy lives....
Previous Blogs 🗞
Catch up on the latest blogs.
5 Keys to a Strong YouTube Video
YouTube has been dubbed “the world’s second-largest search engine” by many in the Internet marketing industry, both because it is owned by Google and because it draws in billions of monthly visits. But, even though there is clearly a lot of marketing power within the...
Are You Using Facebook Correctly?
As a user who wants to keep up with friends and family, there’s really nothing complicated about Facebook. You post a few vacation photos, like items that catch your interest, and accept friend requests from people you know and enjoy communicating with. Things get a...
Two Web Design Details that Customers Always Notice
Work in and around web design for long enough and you will soon realize that generating conversions is often about getting the little things right. Big changes to layouts and visuals matter, but when you’re trying to squeeze every last conversion out of your pages,...
Important Questions for Your Next Web Designer
New web design clients ask a lot of questions. But, from my side of the desk it’s easy to see that they don’t always ask the right ones. That’s because they tend to think about things like portfolios and fee quotes – which are undoubtedly important – while overlooking...
Your Web Designer Needs Help (Here’s How to Give it)
In the minds of web design clients, the major steps towards getting a new site online involve choosing a vendor, writing a check, and looking at mockups. These are all critically important parts of the process, of course, but they ignore an important detail: your web...
The Importance of Social Media Crisis Management
Social media is a great tool for any business to utilize in marketing and engaging with customers. Your business could reach a large audience through social media and do it quickly. Though this technique could add great value to your business, it also could potentially come at a price. Problems are inevitable, and social media is a way for people to communicate the love or distaste for your business. How a business reacts to these potential problems makes all the difference.
Do I Need a Blog for My Website?
Yes! Blogging has become an integral part of digital marketing. If you're not blogging, then you're not using your full online reach potential. Here are blog 7 Reasons Why Your Business Should be Blogging. 1. A blog is easy to update. Most blogging websites are simple...
Do I need a website for my business?
The short answer: YES. The long answer is a little more complicated… Here are the 5 most convincing reasons why creating and maintaining a website is essential for your growing company. More customers. More than two billion people use the Internet every single day....
How do I get to be on the first page of Google?
The most important thing to remember about this question is that you cannot outsmart Google. Don’t even try. If you get caught, it’ll make it nearly impossible to get your website to the top of the search results. Google doesn’t forget. But, follow these rules and...
7 Surprisingly Important Business Web Design Details
Most of the business owners I meet with are "big picture" men and women. They have to be, because they are constantly busy balancing a dozen different projects and priorities at once. It shouldn’t be surprising, then, that so many of them will approve a new web design...
How Small Businesses Can Get a Web Design Advantage
It’s not enough for today’s small businesses to have good websites, or web presences that are professionally designed. If they want to turn a profit and stand out in the eyes of customers, they need to get a leg up on the competition. That’s because others in the...
Do Web Hosting Packages Matter?
In my experience, most business owners pay a lot of attention to things like web design layouts and search engine optimization plans. But web hosting packages? Not so much. In fact, I think the majority either select the one with the lowest cost, or simply use a...
How to Optimize Your Website for Google and Customers
Marketers can sometimes feel as if they are caught in the midst of a tug-of-war between Google and the real-life searchers who actually buy products and services. That’s because maintaining high search visibility used to involve stuffing pages with repetitive keywords...
What Makes a Website Great?
Every business owner or executive who meets with me wants a great website. Otherwise, they would simply download a DIY web template and hope for the best. But, many who grasp the importance of having a strong web presence can’t actually describe what they think it...
Do You Need a New Website?
Often, potential customers contact me because they know they need a new website. That’s not always the case, however. There are business owners and managers who really aren’t sure whether they need a new site or not. Or, they feel like they want a new website, but...
Is it Time to Audit Your Website?
Every week, I hear from business owners who want to build a website, or improve their web presence. One thing they never call to ask about, though, is auditing the website they have. I suspect it’s because a lot of business people haven’t heard about website audits...
Are You Making the Most Common Online Marketing Mistakes?
Ask someone who has experience in any field, and they’ll tell you they are able to spot a lot of common errors from the outside looking in. Chefs constantly see home cooks burning their meals; driving instructors watch as those around them fail to use turn signals...
5 Statistics That Tell You if Your Website is Healthy
As a rule of thumb, business owners love web design and hate web analytics. Or to be more accurate, they like looking at new layouts and images, but grow bored and frustrated when it’s time to get deep into the stats provided by their websites. That’s unfortunate,...
Why Reputation Management Should be Your Top 2019 Online Marketing Priority
As the holiday season winds down, a lot of business owners will undoubtedly find themselves looking forward to 2019 and wondering what they should change in their businesses. In particular, many of you may find yourselves searching online marketing forums, looking for...
The First Step to a Perfect Business Website
Typically, a meeting between a web design team and a potential client goes something like this: the business owner or executive says a few things about what they might want, then the web designer shows all the great things they can do. Portfolios are shown and budgets...
5 Tips for Better Blog and Social Images
If you’ve ever read a blog or scrolled through your social feed, much less posted these items yourself, then you already know how important it is to pick the perfect image to accompany your message. People notice visuals first, and often decide whether or not they’ll...
A Step-by-Step Guide to Writing Great Web Content
Are you one of the millions of business owners or marketers who knows you need more and better web content, but can’t seem to motivate yourself to sit down and write? Do you dread the thought of facing a blank screen, but can’t afford a high-powered copywriter to turn...
5 Things a Web Designer Needs to Know
If you visit a full-service web design and Internet marketing agency (like mine), you’re going to find a team of creative professionals who can do a lot of things for you. We can build a website that suits your company, helps you to attract buyers through Google and...
Is Your Website Ready for 2017?
As 2016 comes to a close, a lot of business owners will be looking back on a frantic year and asking themselves: Is my website ready for the next set of challenges, competitors, and search engine algorithm updates to come? If you’re one of the millions who doesn’t...
How to Lower Your Google AdWords Cost-Per-Conversion
Signing up for Google AdWords and creating your first paid search advertising account is easy. Using pay-per-click to turn a profit is considerably more difficult. One is a matter of following a few steps, while the other involves planning, research, and a commitment...
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