Biondo Creative Blog
Latest insights, best practices and news
Stay up to date with the web design industry and what’s going on at Biondo Creative.
Featured Posts
Top Digital Marketing Trends to Watch for in 2025
Digital marketing is an ever-evolving field, with trends emerging faster than ever due to advances in technology and shifts in consumer behavior. As we approach 2025, businesses must adapt to these changes to maintain a competitive edge. Below, we explore some top...
Ways to Boost Digital Marketing with Google Trends
In the dynamic world of digital marketing, staying ahead of trends is crucial. With search behaviors constantly evolving, marketers need tools that help them understand what their audience is searching for. Google Trends is a powerful tool that provides insights into...
Mastering Social Media with Sprout Social
Social media has become vital for businesses aiming to connect with audiences, build brand loyalty, and drive conversions. Managing multiple platforms can be overwhelming, especially for companies expanding their online presence. Enter Sprout Social—a comprehensive...
Elevate Your Site’s Conversion Rate: Expert Design Tips
In today’s digital landscape, your website is often the first point of contact between your business and potential customers. While having an aesthetically pleasing design is important, it's crucial to remember that your site's primary goal should be converting...
Leveraging Client Testimonials on Esthetician Websites
In the ever-changing landscape of beauty and wellness, client trust and professional expertise form the bedrock of success. Testimonials, therefore, serve as invaluable tools for attracting and retaining a loyal clientele. For estheticians, whose work is inherently...
Previous Blogs 🗞
Catch up on the latest blogs.
How to Properly Revamp Your Website
A website is often the first (and sometimes only) impression a potential customer will have of your business. That’s why it’s so important to make sure your website is up-to-date, easy to use, and informative. If your website is outdated or difficult to navigate, you...
Exciting Changes are Coming: Why a Website Redesign is Important for Your Business
As a local Philadelphia, PA business owner, it’s essential to stay ahead of the curve and ensure that your website is up-to-date in terms of design and functionality. A website redesign is a perfect opportunity to take a step back and assess what’s working well and...
How to design a plastic surgery website that converts browsers into patients
As a plastic surgeon, you know that first impressions are everything. That's why it's so important to have a well-designed website that showcases your work in the best light possible. But how do you create a plastic surgery website that will convince people to choose...
What is GitHub – A Web Designer’s greatest asset
What is GitHub? GitHub is a web designer's greatest asset. This software allows you to store, share and collaborate on your web design projects with others in a secure and easy-to-use environment. GitHub is a web-based hosting service for version control using git....
Top 10 Tips for The Best Plumbing Web Design
Top 10 Tips for The Best Plumbing Web Design In 2022, Plumbing website design is one of the most important aspects of any plumbing business. A well-designed website can help you generate leads, drive traffic and create a user-friendly experience for your visitors....
How to Choose a Web Design Company: 7 Steps
How to Choose a Web Design Company: 7 Steps When it comes to creating a website, many business owners feel overwhelmed. After all, there are so many web design companies to choose from, and it can be difficult to know which one is the right fit for your business. But...
What is Responsive Design
What is Responsive Web Design? More and more people are using their smartphones and tablets to access the internet, which is why your website needs to be responsive - that is, it should automatically adapt to the size of the screen it is being viewed on. If your...
Google My Business Renamed to Google Business Profile as Features Migrate to Maps and Search
Learn more about the upcoming change to Google My Business, including what it means for your business.
How Small Companies Topple Bigger Competitors Online
It is sometimes accepted as a given that you can’t succeed in online marketing if there are a few major players in your business or industry. Let’s look at a handful of ways small business owners outfox their larger competitors…
Finding the Right Online Marketing Mix
The average business owner doesn’t have enough of either time or money to try everything. So, they have to make choices – decisions to prioritize email over social media, for example, or search engine optimization rather than content creation. These are the kinds of real-world calls that can make or break your bottom line. So, how do you find the right online marketing mix? Here are some rules we follow when getting new clients sorted out…
Is Your Web Design Team Helping You With Public Relations?
As a smaller operator you don’t have to retain a huge public relations agency – you can get help from a knowledgeable web designer or digital marketing partner who has a little expertise in the area. How would your marketing partner help you with public relations? Here are a few the most important ways…
Do Press Releases Still Work for Online Marketing?
Business owners sometimes ask us whether press releases still have online marketing value. The answer isn’t completely straightforward. To understand why, here are some things you have to know…
How is Public Relations Different from Marketing or Advertising?
The lines that separate marketing, PR, and advertising have always been murky. It’s not unusual for new clients to ask us about them when we are in the process of helping them to plan future budgets, schedules, and activities. With that in mind, how is public relations different from marketing or advertising? Let’s look at a few broad themes and specifics…
What Does A Public Relations Agency Do?
There are plenty of firms like ours that handle web design, online marketing, and certain public relations duties. By hiring such a team you can get more mileage for your time and dollars, not to mention improve your company’s prospects. To help you understand why, let’s look at some things a public relations agency can do for you…
What Public Relations Is All About in the Digital Age?
Nearly every aspect of running and promoting a business has changed in the internet age. That’s particularly true of public relations, which is the art and science of generating positive buzz for organizations of all sizes. What is public relations all about in the digital age? Here are a few things a PR-savvy vendor does for you…
7 Ways to Enhance a Business Website
To make your site last, and to maximize its marketing power, you should look for ways to refresh your new layout once in a while. With that in mind, here are seven ways you can enhance an existing business website without spending a lot of time or money to replace it completely…
How to Bring Branding and Web Design Together
Lots of business owners come to us for branding or web design. Not enough come to us for branding and web design. That’s curious, because the two go together so naturally. Let’s look at what you can do to bring branding and web design together…
How to Get Value in Web Design
When it comes to hiring a web design partner, most business owners want to be thrifty rather than cheap. In other words, they want to get professional work at a reasonable rate, but need to avoid going so low in their budget that they undercut their own marketing effectiveness. Today we want to offer a handful of insider tips our readers can follow…
Should You Design Your Own Website?
In the last couple of years, DIY website services – including a number of online template companies – have made it possible and affordable for entrepreneurs to design their own websites. Naturally, we field a lot of questions from business owners who want to know whether they should pursue these options. As with most things, there are advantages and disadvantages to consider. Let’s take a closer look…
What Are Web Design and Web Development?
Web design and web development are slightly different, but you’ll often hear the terms used interchangeably. Beyond that, here are a few more detailed answers that might help…
What Makes Google AdWords So Great for Small Businesses?
There are really two kinds of business owners when it comes to Google AdWords: those who understand why it’s so important to harness search traffic in a fast and efficient way, and those who don’t really get what the big deal is. Let us introduce you to some of the benefits; here are a few things that make Google AdWords great for small businesses…
Do You Know the Two Types of Google AdWords Search Terms?
If you’re new to advertising with Google AdWords, it might seem like any search term related to your industry is a good one to target. After all, don’t you want to raise awareness amongst potential customers? That’s a popular point of view, but one that can lead to a lot of unnecessary spending and frustration…
5 Ways Business Owners Waste Money on Google AdWords PPC
Google AdWords makes it easier than ever to find targeted potential customers who are looking for your product or service at exactly the right moment. However, it’s also easy to use the platform without enough focus or discipline and blow through your marketing budget without generating any real leads or sales. How do you avoid overspending on Google AdWords PPC campaigns? Here are five pieces of advice to follow…
How Does Pay-Per-Click Bidding Work on AdWords?
One of the things new advertisers tend to ask us is: “how does pay-per-click bidding on Google AdWords work?” Here is a quick overview and explanation…
How to Make AdWords Work for You
Setting up a Google AdWords pay-per-click (PPC) account is easy. Putting together a profitable and efficient campaign that delivers new sales or leads through your inbox can be decidedly tougher. The problem comes from the fact that it’s easy to start advertising on Google, but hard to stand out, avoid overspending, and turn website visits into real business opportunities. Let’s look at what you can do to make AdWords work for you…
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We create meaningful, innovative and user friendly websites that tell your story.