Biondo Creative Blog
Latest insights, best practices and news
Stay up to date with the web design industry and what’s going on at Biondo Creative.
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Web Design for Professional Services
For professional service providers like law firms, accounting practices, consultants, and healthcare providers, a well-designed website is more than just an online brochure—it's a key business tool. Your website is often the first interaction potential clients will...
6 Steps to Create an Effective Content Schedule
A well-structured content calendar is an essential tool for small businesses looking to streamline their content creation process and maximize marketing impact. By planning ahead, you can ensure your messaging stays consistent, your campaigns align with business...
The Role of Color Psychology in Website Design and Branding
In a day where technology is essential, a well-designed website is more than just a functional tool—it’s a strategic asset that connects brands with their audiences. While layout, imagery, and typography are critical components of design, color psychology often holds...
5 Tips for Writing Content That Converts in Digital Marketing
5 Tips for Writing Engaging Content That Converts in Digital Marketing Creating content that not only engages your audience but also drives conversions is a critical skill in digital marketing. Whether you're writing blog posts, social media content, or email...
The Benefits of PPC vs. SEO for Small Businesses
When it comes to driving traffic and boosting sales, small businesses often face the challenge of deciding whether to invest in Pay-Per-Click (PPC) advertising or Search Engine Optimization (SEO). Both are effective digital marketing strategies that can increase...
The Power of Being Visually Appealing in Digital Marketing
The Power of Being Visually Appealing in Digital Marketing In the fast-paced world of digital marketing, grabbing your audience's attention is more challenging than ever. With countless brands competing for the same space, being visually appealing isn’t just a...
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Google My Business Renamed to Google Business Profile as Features Migrate to Maps and Search
Learn more about the upcoming change to Google My Business, including what it means for your business.
How Small Companies Topple Bigger Competitors Online
It is sometimes accepted as a given that you can’t succeed in online marketing if there are a few major players in your business or industry. Let’s look at a handful of ways small business owners outfox their larger competitors…
Finding the Right Online Marketing Mix
The average business owner doesn’t have enough of either time or money to try everything. So, they have to make choices – decisions to prioritize email over social media, for example, or search engine optimization rather than content creation. These are the kinds of real-world calls that can make or break your bottom line. So, how do you find the right online marketing mix? Here are some rules we follow when getting new clients sorted out…
Is Your Web Design Team Helping You With Public Relations?
As a smaller operator you don’t have to retain a huge public relations agency – you can get help from a knowledgeable web designer or digital marketing partner who has a little expertise in the area. How would your marketing partner help you with public relations? Here are a few the most important ways…
Do Press Releases Still Work for Online Marketing?
Business owners sometimes ask us whether press releases still have online marketing value. The answer isn’t completely straightforward. To understand why, here are some things you have to know…
How is Public Relations Different from Marketing or Advertising?
The lines that separate marketing, PR, and advertising have always been murky. It’s not unusual for new clients to ask us about them when we are in the process of helping them to plan future budgets, schedules, and activities. With that in mind, how is public relations different from marketing or advertising? Let’s look at a few broad themes and specifics…
What Does A Public Relations Agency Do?
There are plenty of firms like ours that handle web design, online marketing, and certain public relations duties. By hiring such a team you can get more mileage for your time and dollars, not to mention improve your company’s prospects. To help you understand why, let’s look at some things a public relations agency can do for you…
What Public Relations Is All About in the Digital Age?
Nearly every aspect of running and promoting a business has changed in the internet age. That’s particularly true of public relations, which is the art and science of generating positive buzz for organizations of all sizes. What is public relations all about in the digital age? Here are a few things a PR-savvy vendor does for you…
7 Ways to Enhance a Business Website
To make your site last, and to maximize its marketing power, you should look for ways to refresh your new layout once in a while. With that in mind, here are seven ways you can enhance an existing business website without spending a lot of time or money to replace it completely…
How to Bring Branding and Web Design Together
Lots of business owners come to us for branding or web design. Not enough come to us for branding and web design. That’s curious, because the two go together so naturally. Let’s look at what you can do to bring branding and web design together…
How to Get Value in Web Design
When it comes to hiring a web design partner, most business owners want to be thrifty rather than cheap. In other words, they want to get professional work at a reasonable rate, but need to avoid going so low in their budget that they undercut their own marketing effectiveness. Today we want to offer a handful of insider tips our readers can follow…
Should You Design Your Own Website?
In the last couple of years, DIY website services – including a number of online template companies – have made it possible and affordable for entrepreneurs to design their own websites. Naturally, we field a lot of questions from business owners who want to know whether they should pursue these options. As with most things, there are advantages and disadvantages to consider. Let’s take a closer look…
What Are Web Design and Web Development?
Web design and web development are slightly different, but you’ll often hear the terms used interchangeably. Beyond that, here are a few more detailed answers that might help…
What Makes Google AdWords So Great for Small Businesses?
There are really two kinds of business owners when it comes to Google AdWords: those who understand why it’s so important to harness search traffic in a fast and efficient way, and those who don’t really get what the big deal is. Let us introduce you to some of the benefits; here are a few things that make Google AdWords great for small businesses…
Do You Know the Two Types of Google AdWords Search Terms?
If you’re new to advertising with Google AdWords, it might seem like any search term related to your industry is a good one to target. After all, don’t you want to raise awareness amongst potential customers? That’s a popular point of view, but one that can lead to a lot of unnecessary spending and frustration…
5 Ways Business Owners Waste Money on Google AdWords PPC
Google AdWords makes it easier than ever to find targeted potential customers who are looking for your product or service at exactly the right moment. However, it’s also easy to use the platform without enough focus or discipline and blow through your marketing budget without generating any real leads or sales. How do you avoid overspending on Google AdWords PPC campaigns? Here are five pieces of advice to follow…
How Does Pay-Per-Click Bidding Work on AdWords?
One of the things new advertisers tend to ask us is: “how does pay-per-click bidding on Google AdWords work?” Here is a quick overview and explanation…
How to Make AdWords Work for You
Setting up a Google AdWords pay-per-click (PPC) account is easy. Putting together a profitable and efficient campaign that delivers new sales or leads through your inbox can be decidedly tougher. The problem comes from the fact that it’s easy to start advertising on Google, but hard to stand out, avoid overspending, and turn website visits into real business opportunities. Let’s look at what you can do to make AdWords work for you…
7 Signs You Need to See A Graphic Designer
There are times when the ads, manuals, and other materials that are presented to us as being “fine” are obviously in desperate need of help. When that happens, the underwhelming designs are costing the company money, even if the clients don’t realize it yet. To help you avoid making the same kinds of mistakes, let’s look at seven clear signs you need to see a good graphic designer right away…
Should You Do Your Own Graphic Design?
On the one hand, we like the idea of giving business owners control over their own marketing materials. But on the other hand, a lot of the resulting work comes out feeling generic and underwhelming. So, should you do your own graphic design? Let’s look at a few factors you should consider before making a decision…
What Is Involved In Graphic Design From a Business Owner’s Perspective?
Sometimes, business owners approach graphic design as if it were a product they could buy from a vendor. They want to write a check and get “good design” in the same way they would purchase good tires for a company vehicle. So, what is involved in graphic design from a business owner’s perspective? Here are a few responsibilities you should be prepared for…
4 Proven Business Design Principles to Follow
Most of the business owners we meet with aren’t overly concerned with the artistic aspects of graphic design. On our award-winning team, we follow four important principles when arranging graphic styles. Let’s look at them one-by-one…
What Graphic Design Is All About
We’ve gotten used to clients asking about graphic design principles, style guides, and graphic communication principles. So, let us give you our view of what graphic design is all about…
How Do You Define Social Media Marketing Success?
Are you winning on social media, or just wasting time posting content that isn’t persuading anyone to work with you? No two online marketing situations are ever exactly the same, but we generally break “success” in social media for business uses down into four categories…
How to Use Your Social Media Accounts for Business
Lots of the new clients who come to us for advice and business growth are familiar social media. So we figured there must be a lot of readers out there who aren’t sure how to use social media accounts for business, either. Here are some quick and proven tips you can follow…
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