Biondo Creative Blog
Latest insights, best practices and news
Stay up to date with the web design industry and what’s going on at Biondo Creative.
Featured Posts
Mastering Social Media with Sprout Social
Social media has become vital for businesses aiming to connect with audiences, build brand loyalty, and drive conversions. Managing multiple platforms can be overwhelming, especially for companies expanding their online presence. Enter Sprout Social—a comprehensive...
Elevate Your Site’s Conversion Rate: Expert Design Tips
In today’s digital landscape, your website is often the first point of contact between your business and potential customers. While having an aesthetically pleasing design is important, it's crucial to remember that your site's primary goal should be converting...
Leveraging Client Testimonials on Esthetician Websites
In the ever-changing landscape of beauty and wellness, client trust and professional expertise form the bedrock of success. Testimonials, therefore, serve as invaluable tools for attracting and retaining a loyal clientele. For estheticians, whose work is inherently...
Social Media: The Key to Successful Digital Marketing
Social media marketing is no longer just a “nice-to-have”—it’s a critical component of any successful digital marketing strategy. Without it, businesses risk losing out on valuable opportunities to engage with their audience, build brand loyalty, and drive...
5 Ways Google Ads Can Help Grow Your Business
Google Ads is one of the most powerful digital marketing tools available, offering businesses of all sizes the ability to reach their target audience, increase visibility, and drive measurable growth. With billions of daily searches, Google gives you the platform to...
The Hidden Cost of Ignoring Social Media Marketing
In today’s fast-paced digital landscape, social media can seem like just another task for businesses. However, ignoring it is more than a missed opportunity—it’s a costly mistake that can severely impact your business’s growth, reputation, and revenue. Let’s explore...
Previous Blogs 🗞
Catch up on the latest blogs.
5 SEO Tips For Electricians And Plumbers
If you are an electrician or plumber, there’s a good chance you get most of your customers through referrals and word-of-mouth advertising. Certainly, that’s how many of the professionals we have worked with have grown their businesses. However, more and more are...
What Does The Future Of SEO Look Like?
When you have a prime search engine position or important keyword research phrase, you can see hundreds of qualified prospects flow to your website every single day. And when you don’t have that high search ranking it can be frustrating to watch that traffic drift...
4 Mistakes Clients Make When Switching Web Designers
Although we do work with a fair number of startups at Biondo Creative, the majority of our new clients are established companies with existing websites. That means that, for one reason or another, they are often switching web designers. Maybe it’s the case that...
What Is Conversion Optimization?
When business owners come to us wanting to increase their sales, their first instinct is usually to draw more visitors to a website or social media presence. They want to invest in things like internet advertising, search engine optimization, or social promotions....
Why Online Recruitment Advertising Is Different
Online Recruitment Advertising is a little different... When you think about putting together an online advertising campaign, what comes to mind? If you’re like most of the clients we work with, you probably envision a set of text or image ads that help you attract...
Facebook Custom Audiences Are Changing… Should You Care?
For years, marketers and digital agencies have treated Facebook as an up-and-coming resource for advertising and viral marketing. It’s not hard to imagine why – with more than a billion registered users around the globe, the world’s largest social network trails only...
What Does It Mean To Be Engaged In Online Marketing?
One of the things that makes Biondo Creative a little bit different, and one of the reasons we’ve been named several times as Philadelphia’s best, is that we put a big focus on client engagement. We want the business owners and executives we work with to feel tuned...
5 Common Reasons Internet Advertising Campaigns Fail
Going from experience, it’s probably fair to guess that at least half of all internet advertising campaigns are unprofitable. In fact, the number might be much higher – some of our colleagues estimate that a full three-quarters of all pay-per-click (PPC) campaigns...
Do You Have A Poor Working Relationship With Your Design Team?
Finding the right web design and online marketing team to work with isn’t just about locating a vendor you can afford or checking out their artistic instincts. The right fit between client and provider is essential to building successful marketing campaigns. Here at...
What The Perfect Online Marketing Partner Looks Like
What does the perfect web design and online marketing partner look like? The answer would depend a bit on your company, budget, and goals of course. However, when it comes to the small and medium-sized businesses we typically serve, we think there is a very clear...
How To Help Your Web Designer To Help You
When you hire a web designer or online marketing agency to give your business a boost, it’s all about what they can do for you. However, that doesn’t mean you shouldn’t be involved in the process at all. While your vendor will certainly be doing the heavy lifting in...
How to Erase a Competitor’s Lead on Google
If you’re like most of the business owners we work with, you have probably dreamed of having your website ranking on Google’s top positions for several phrases your best potential customers search. But what happens when one of your competitors isn’t just in the way,...
Why You Might Need a Website Audit Today
When we take on a new web design client, or start working with a business owner who wants to take their online marketing to the next level, the first step is almost always to perform a website audit. If you’ve never had one run for your company, it’s essentially a...
What You Need to Know About Local Search Engine Optimization
Most business owners have heard a lot about local search engine optimization (or local SEO) by now, but we meet quite a few who aren’t maximizing their visibility with buyers on Google. In many cases, they simply don’t know how to take the ideas they’ve learned and...
The Right (and Wrong) Way to Save Money on Web Design
Running a business can be tough. It requires a bit of vision, the ability to make tough decisions, and (especially) an eye for saving money whenever possible. That’s probably why even successful entrepreneurs and managers sometimes make big mistakes when trying to...
5 Signs You Need Better Online Marketing Advice
Do you ever get the sinking suspicion that the online marketing advice you’re getting isn’t quite as sharp, informed, or customized as it could be? That can put the average business owner in a bind. That’s because most aren’t experts in the fields of web design,...
What is the Purpose of Your Web Content?
Your website probably has lots of content, but why does it need to be there? Do the words and images on your page exist as filler, or are they helping you to reach your bottom line sales and marketing goals? A lot of business owners, if they were being honest, would...
Is Your Web Hosting Package Holding You Back?
When was the last time you thought about the quality of your web hosting service? If you are like most of the business owners and marketing executives we work with, it’s probably been a very long time. That’s understandable. The parts of your website that you see are...
5 Online Marketing Techniques That Deliver Big ROI
Online marketing is an interesting field in that it’s continually getting more effective while at the same time growing in complexity. There are more ways than ever before to profit from a strong web presence, but it’s also easier to waste your time and money on the...
How to Zero in on the Perfect Web Design Company
If you are a business owner or executive who is comparing web design companies, we know you’re facing a big challenge. A lot of creative companies can seem similar to one another, and there are more choices than ever before. Things get even harder if you aren’t already an expert in online marketing, as you may run into terms and jargon you don’t fully understand.
Have You Winterized Your Business Website?
Is your website ready for the coming months? All around the country, people are making preparations for fall and winter by covering pools, swapping windows, and changing tires. And yet, few business owners and executives are giving thought to prepping their websites...
Is There Life After SEO Success?
Achieving a top ranking on Google for a number of different keywords can seem like an impossible and almost never-ending challenge. Find out about life after SEO Success.
5 Great Uses for Your Facebook Business Page
Most business owners recognize intuitively that social media marketing today resembles search engine optimization a decade ago. It’s an opportunity to build your brand and bring in customers without spending a ton of time or money.
How Marketing Automation Boosts Your Business
Marketing automation has become something of a buzzword in the web design industry lately, but interest isn’t really living up to execution. In other words, even though lots of business owners are excited about the idea of creating automated marketing campaigns, most aren’t actually taking steps to put them in place.
3 Reasons Business Owners Get Unnecessarily Overwhelmed
Does running a successful business necessarily mean you have to be too busy and overwhelmed all the time? We certainly know men and women who seem to think so, even though we also work with others who run profitable companies while remaining calm, composed, and in control of their schedules.
Get to know Biondo Creative.
We create meaningful, innovative and user friendly websites that tell your story.