Biondo Creative Blog
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Stay up to date with the web design industry and what’s going on at Biondo Creative.
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5 Tips for Writing Content That Converts in Digital Marketing
5 Tips for Writing Engaging Content That Converts in Digital Marketing Creating content that not only engages your audience but also drives conversions is a critical skill in digital marketing. Whether you're writing blog posts, social media content, or email...
The Benefits of PPC vs. SEO for Small Businesses
When it comes to driving traffic and boosting sales, small businesses often face the challenge of deciding whether to invest in Pay-Per-Click (PPC) advertising or Search Engine Optimization (SEO). Both are effective digital marketing strategies that can increase...
The Power of Being Visually Appealing in Digital Marketing
The Power of Being Visually Appealing in Digital Marketing In the fast-paced world of digital marketing, grabbing your audience's attention is more challenging than ever. With countless brands competing for the same space, being visually appealing isn’t just a...
Utilizing Ahrefs for Keyword Research
Keyword research is the cornerstone of any successful SEO strategy. Whether you’re crafting compelling blog posts or optimizing product pages, choosing the right keywords can make all the difference in driving organic traffic and improving your search engine rankings....
7 Social Media Platforms Every Small Business Should Consider
Social media has become a key marketing tool for businesses of all sizes, and small businesses can especially benefit from the low-cost, high-impact potential it offers. However, with so many platforms available, it can be hard to decide where to focus your efforts....
Why Do My Google Reviews Keep Disappearing? How to Protect Your Business Reputation
Google reviews are a crucial part of your online presence, influencing potential customers and helping your business rank in local search results. However, many business owners have recently reported missing reviews, sparking concern and frustration. If your Google...
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Catch up on the latest blogs.
5 Common Reasons Internet Advertising Campaigns Fail
Going from experience, it’s probably fair to guess that at least half of all internet advertising campaigns are unprofitable. In fact, the number might be much higher – some of our colleagues estimate that a full three-quarters of all pay-per-click (PPC) campaigns...
Do You Have A Poor Working Relationship With Your Design Team?
Finding the right web design and online marketing team to work with isn’t just about locating a vendor you can afford or checking out their artistic instincts. The right fit between client and provider is essential to building successful marketing campaigns. Here at...
What The Perfect Online Marketing Partner Looks Like
What does the perfect web design and online marketing partner look like? The answer would depend a bit on your company, budget, and goals of course. However, when it comes to the small and medium-sized businesses we typically serve, we think there is a very clear...
How To Help Your Web Designer To Help You
When you hire a web designer or online marketing agency to give your business a boost, it’s all about what they can do for you. However, that doesn’t mean you shouldn’t be involved in the process at all. While your vendor will certainly be doing the heavy lifting in...
How to Erase a Competitor’s Lead on Google
If you’re like most of the business owners we work with, you have probably dreamed of having your website ranking on Google’s top positions for several phrases your best potential customers search. But what happens when one of your competitors isn’t just in the way,...
Why You Might Need a Website Audit Today
When we take on a new web design client, or start working with a business owner who wants to take their online marketing to the next level, the first step is almost always to perform a website audit. If you’ve never had one run for your company, it’s essentially a...
What You Need to Know About Local Search Engine Optimization
Most business owners have heard a lot about local search engine optimization (or local SEO) by now, but we meet quite a few who aren’t maximizing their visibility with buyers on Google. In many cases, they simply don’t know how to take the ideas they’ve learned and...
The Right (and Wrong) Way to Save Money on Web Design
Running a business can be tough. It requires a bit of vision, the ability to make tough decisions, and (especially) an eye for saving money whenever possible. That’s probably why even successful entrepreneurs and managers sometimes make big mistakes when trying to...
5 Signs You Need Better Online Marketing Advice
Do you ever get the sinking suspicion that the online marketing advice you’re getting isn’t quite as sharp, informed, or customized as it could be? That can put the average business owner in a bind. That’s because most aren’t experts in the fields of web design,...
What is the Purpose of Your Web Content?
Your website probably has lots of content, but why does it need to be there? Do the words and images on your page exist as filler, or are they helping you to reach your bottom line sales and marketing goals? A lot of business owners, if they were being honest, would...
Is Your Web Hosting Package Holding You Back?
When was the last time you thought about the quality of your web hosting service? If you are like most of the business owners and marketing executives we work with, it’s probably been a very long time. That’s understandable. The parts of your website that you see are...
5 Online Marketing Techniques That Deliver Big ROI
Online marketing is an interesting field in that it’s continually getting more effective while at the same time growing in complexity. There are more ways than ever before to profit from a strong web presence, but it’s also easier to waste your time and money on the...
How to Zero in on the Perfect Web Design Company
If you are a business owner or executive who is comparing web design companies, we know you’re facing a big challenge. A lot of creative companies can seem similar to one another, and there are more choices than ever before. Things get even harder if you aren’t already an expert in online marketing, as you may run into terms and jargon you don’t fully understand.
Have You Winterized Your Business Website?
Is your website ready for the coming months? All around the country, people are making preparations for fall and winter by covering pools, swapping windows, and changing tires. And yet, few business owners and executives are giving thought to prepping their websites...
Is There Life After SEO Success?
Achieving a top ranking on Google for a number of different keywords can seem like an impossible and almost never-ending challenge. Find out about life after SEO Success.
5 Great Uses for Your Facebook Business Page
Most business owners recognize intuitively that social media marketing today resembles search engine optimization a decade ago. It’s an opportunity to build your brand and bring in customers without spending a ton of time or money.
How Marketing Automation Boosts Your Business
Marketing automation has become something of a buzzword in the web design industry lately, but interest isn’t really living up to execution. In other words, even though lots of business owners are excited about the idea of creating automated marketing campaigns, most aren’t actually taking steps to put them in place.
3 Reasons Business Owners Get Unnecessarily Overwhelmed
Does running a successful business necessarily mean you have to be too busy and overwhelmed all the time? We certainly know men and women who seem to think so, even though we also work with others who run profitable companies while remaining calm, composed, and in control of their schedules.
How to Make Better Plans for Your Business
Does it ever feel like your business is adrift? Do you wish you could make stronger plans that brought you closer to your goals or would be easier to follow through with?
5 Ways to Get More Control Over Your Schedule
If there’s one thing most of our web design clients have in common, it’s a desire to get more control over their schedule. Whether it’s an initial consultation or a regular website review, we often meet with men and women who seem to be moving at breakneck speed from one task or appointment to the next.
7 Rules of Business Success That Still Apply in the Digital Age
Most of the time, we post articles to our blog that have to do with web design, search engine optimization, social media marketing, and other related topics. Those are our specialties, after all, and the subjects clients turn to us for advice about.
5 Tricks of Top Web Designers
How do the best web designers approach their work? After years of experience in this field, and dozens upon dozens of successful projects, I’m convinced that producing something special is as much about the process you follow as it is the talent you have. In other words, it helps to have some good artistic instincts, but it’s even more important to embrace the right habits.
4 Things Advanced CRM Systems Can and Can’t do for Your Website
Executing a profitable internet marketing campaign can involve a lot of tedious and exhausting details. It’s no wonder, then, that so many business owners ask us about the value of advanced customer relationship management (CRM) systems like HubSpot and Infusionsoft.
Why Website Audits Are an Absolute Necessity
Most website redesign and online marketing projects begin with an online audit. Clients who have never been through this process often wonder whether website audits are really necessary. In many cases, they would prefer to jump ahead to examining new layouts or making plans for fresh social media campaigns.
What Comes After SEO and PPC?
Most business owners and executives who come to us for web design and internet marketing already know about SEO and PPC. That’s because the majority of companies, no matter how small or large, use search engine optimization and pay-per-click advertising to drive targeted customers to their websites.
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