Biondo Creative Blog
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Leveraging Client Testimonials on Esthetician Websites
In the ever-changing landscape of beauty and wellness, client trust and professional expertise form the bedrock of success. Testimonials, therefore, serve as invaluable tools for attracting and retaining a loyal clientele. For estheticians, whose work is inherently...
Social Media: The Key to Successful Digital Marketing
Social media marketing is no longer just a “nice-to-have”—it’s a critical component of any successful digital marketing strategy. Without it, businesses risk losing out on valuable opportunities to engage with their audience, build brand loyalty, and drive...
5 Ways Google Ads Can Help Grow Your Business
Google Ads is one of the most powerful digital marketing tools available, offering businesses of all sizes the ability to reach their target audience, increase visibility, and drive measurable growth. With billions of daily searches, Google gives you the platform to...
The Hidden Cost of Ignoring Social Media Marketing
In today’s fast-paced digital landscape, social media can seem like just another task for businesses. However, ignoring it is more than a missed opportunity—it’s a costly mistake that can severely impact your business’s growth, reputation, and revenue. Let’s explore...
Building Brand Loyalty Through Consistent Interaction
In today’s digital landscape, consumers aren’t just buying products or services—they’re investing in relationships. People want to feel connected to the brands they support, and this sense of connection fosters trust, loyalty, and repeat business. Social media is one...
The Importance of Customer Engagement in Social Commerce
The world of e-commerce is evolving, and social media platforms are at the forefront of this transformation. Social commerce refers to the integration of online shopping with social media, allowing businesses to sell their products directly through platforms like...
Previous Blogs 🗞
Catch up on the latest blogs.
Web Designer Websites: What Actually Matters?
Usually, when a business owner decides to improve their web presence, the first step is to check out web designer websites. Whether they look locally or evaluate creative teams from around the country (or the world), they need to see what their choices are and find a...
The 7 Best Online Marketing Tips You’ll Read in 2018
There are a lot of online marketing tips out there. From the many dozens of books you can read about your website to the hundreds of YouTube clips and thousands of blogs like mine, there’s no shortage of advice for small business owners who want to find customers over...
Why Website Homepage Design Matters
Website homepage design is something no marketer, business owner, or entrepreneur can afford to overlook. You wouldn’t find many web designers who would disagree. But why is it so crucial? When you’re in my job for long enough, you start to realize that all web design...
What the Pros Know About Online Marketing
You read a lot of articles these days about how online marketing “levels the playing field.” There is definitely truth in that. On the internet, smaller companies can compete with larger ones. Overseas businesses can go head-to-head with local vendors. And, companies...
How to Begin a Sustainable Digital Marketing Campaigns
It’s not really that hard to create an online marketing campaign. All you need is a good website, some goals, and a checklist of activities. However, if you want to build online marketing campaigns that are profitable and sustainable, that’s a different matter...
Why Some Companies Struggle With Social Media Marketing
Business owners and executives love the idea of social media marketing. It’s not hard to imagine why: not only do they enjoy using social sites like Facebook and Twitter in their own lives, but social media runs on time and attention rather than money. In other words,...
3 Low-Cost Digital Marketing Strategies That Work Wonders
I sometimes think of online marketing as a kind of dieting for business owners. There are a lot of parallels between the two. In the world of weight loss, people crave instant solutions (like low-fat frozen yogurt and exotic menus) that don’t require them to give up...
Do You Need Custom Web Development?
The business owners who come to see me for new websites sometimes have confusing ideas about custom web development. Some are convinced they absolutely need it because another designer told them they do; others are just as sure it’s not required because they think...
3 Social Media Marketing Rules You Shouldn’t Break
Social media marketing is a relatively new way to reach out to customers. And, social media platforms are popping up and gaining popularity all the time. Anyone who has been around long enough to remember MySpace, or wonder what Snapchat is all about, will know...
Why Is Web Page Development Important?
When meeting with business owners for the first time, I often bring up the topic of webpage development. That’s not something clients are always familiar with, so I explain it has to do with the coding and programming that takes place behind the scenes (or “under the...
How Web Design and Web Development Differ
Do you need a web designer or web development? Is there even a difference? These are questions I hear quite often. Part of the confusion comes from the fact that many people, even within the industry, tend to use the terms interchangeably. Combine that with the fact...
Why Simple Website Design Can Be Effective
I don’t think people talk about the benefits of simple website design enough. That’s too bad, because it’s becoming more and more important with each passing month. The growth and complexity of modern web design is both a boost for my industry and a problem for...
How Small Business Website Design Is Different
To those outside of the online marketing industry, all websites can seem pretty similar. In fact, it might even look as if building a page for one organization is essentially the same as creating a layout for another. Those of us who make our living in this business...
Should You Copy Cool Website Designs?
Sometimes, business owners come to me with examples of other websites they have seen and want to duplicate. Or at least they want to copy certain elements from a cool web design they have come across. Is that a good place to draw inspiration? I have had business...
5 Modern Web Design Tips
I’m often asked about the state of modern web design. It’s a topic that comes up in consultations with business owners, conversations with colleagues, and even interviews I give with the media. Sometimes, up-and-coming web designers will inquire about the latest...
How to Write PPC Ads That Work
Lots of business owners struggle to write effective PPC ads. Many of them don’t enjoy writing in the first place, and the pressure of squeezing their sales message down into a few characters that will only be viewed briefly can feel like an overwhelming challenge. If...
Do Web Design Awards Matter?
There are dozens of web design awards given out each and every year. Some creative agencies (like mine) proudly display the accolades they’ve received, leading potential clients to ask: do web design awards really matter? There isn’t necessarily a straightforward...
The 3 Crucial Stages of a PPC Campaign for Search Advertisers
For those trying out pay-per-click (PPC) advertising for the first time, getting started can seem as simple as choosing a few keywords, writing ads, and watching the results pour in. For veterans and industry professionals, though, building a successful PPC campaign...
Why It’s Not Enough to Design a Website
These days, it seems like anyone can design a website. Spend a few minutes looking around the web and you’ll come across dozens of different custom web design companies. In addition, you’ll see ready-to-use templates, part-time freelancers, and even overseas vendors...
Can Spending on a Website Actually Improve Your Bottom Line?
Most of the business owners who come to us want a new website, but frankly hate the idea of spending a portion of their marketing budget on a new custom web design. We can understand – few businesses outside of the Fortune 500 have extra dollars to burn. However,...
How Great PPC Services Pay for Themselves
To some business owners, paying for PPC services can seem like a double whammy: not only are you taking money out of your marketing budget to bring visitors to your website, but then there is an additional fee for the company supervising the accounts. How can that be...
How to Improve Your Blog Instantly (Part 2)
Have you ever felt frustrated by an inability to turn your blog posts into a source of views, customer interest, and ultimately sales or leads? Many of our new clients have come to us because they felt the same way. To help shed some light on what we do for them,...
How to Improve Your Blog Instantly (Part 1)
Creating a successful marketing blog isn't easy. It certainly isn’t as simple as a lot of marketers make it sound. Perhaps that’s why so many business owners come to us after posting a handful of articles to their website without getting any visits or page views, much...
Is Custom Web Design Worth the Time and Money?
It is well-known and accepted these days that every business, from smallest to largest, needs a web presence. At the same time, lots of entrepreneurs and executives are asking themselves whether custom web design is worth the time and money. After all, there are web...
How to be More Visible to Customers on Google
Even business owners and executives who don’t know a lot about internet marketing will tell you they understand the value of a high Google search ranking. With more than 4 billion lookups per day, the world’s most popular search engine can radically transform your...
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