Biondo Creative Blog
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Stay up to date with the web design industry and what’s going on at Biondo Creative.
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7 Social Media Platforms Every Small Business Should Consider
Social media has become a key marketing tool for businesses of all sizes, and small businesses can especially benefit from the low-cost, high-impact potential it offers. However, with so many platforms available, it can be hard to decide where to focus your efforts....
Why Do My Google Reviews Keep Disappearing? How to Protect Your Business Reputation
Google reviews are a crucial part of your online presence, influencing potential customers and helping your business rank in local search results. However, many business owners have recently reported missing reviews, sparking concern and frustration. If your Google...
Creative Mental Health Marketing Ideas to Reach and Support Your Audience
Marketing for mental health services is an opportunity to educate, inspire, and connect with those seeking support. In a field where trust and sensitivity are critical, creative strategies can make a significant difference in reaching the right audience while reducing...
Top 50 Creative Dental Marketing Ideas
Effective marketing is crucial for dental practices aiming to attract new patients and retain existing ones. Here are 50 comprehensive dental marketing ideas that cover both digital and community-focused strategies to help your practice grow. 1. Optimize Website for...
Why Local SEO is Critical for Pediatric Dental Practices
For pediatric dental practices, attracting new patients often starts with being visible to families in your local community. In today's digital-first world, parents turn to search engines like Google to find healthcare providers nearby. That’s where local SEO (Search...
How to Create Effective Landing Pages for Orthodontic Services
A well-designed landing page can be a game-changer for orthodontic practices looking to attract new patients and convert website visitors into appointments. Unlike a typical webpage, a landing page focuses on one specific goal—whether that’s scheduling a consultation,...
Previous Blogs 🗞
Catch up on the latest blogs.
Why Is Web Page Development Important?
When meeting with business owners for the first time, I often bring up the topic of webpage development. That’s not something clients are always familiar with, so I explain it has to do with the coding and programming that takes place behind the scenes (or “under the...
How Web Design and Web Development Differ
Do you need a web designer or web development? Is there even a difference? These are questions I hear quite often. Part of the confusion comes from the fact that many people, even within the industry, tend to use the terms interchangeably. Combine that with the fact...
Why Simple Website Design Can Be Effective
I don’t think people talk about the benefits of simple website design enough. That’s too bad, because it’s becoming more and more important with each passing month. The growth and complexity of modern web design is both a boost for my industry and a problem for...
How Small Business Website Design Is Different
To those outside of the online marketing industry, all websites can seem pretty similar. In fact, it might even look as if building a page for one organization is essentially the same as creating a layout for another. Those of us who make our living in this business...
Should You Copy Cool Website Designs?
Sometimes, business owners come to me with examples of other websites they have seen and want to duplicate. Or at least they want to copy certain elements from a cool web design they have come across. Is that a good place to draw inspiration? I have had business...
5 Modern Web Design Tips
I’m often asked about the state of modern web design. It’s a topic that comes up in consultations with business owners, conversations with colleagues, and even interviews I give with the media. Sometimes, up-and-coming web designers will inquire about the latest...
How to Write PPC Ads That Work
Lots of business owners struggle to write effective PPC ads. Many of them don’t enjoy writing in the first place, and the pressure of squeezing their sales message down into a few characters that will only be viewed briefly can feel like an overwhelming challenge. If...
Do Web Design Awards Matter?
There are dozens of web design awards given out each and every year. Some creative agencies (like mine) proudly display the accolades they’ve received, leading potential clients to ask: do web design awards really matter? There isn’t necessarily a straightforward...
The 3 Crucial Stages of a PPC Campaign for Search Advertisers
For those trying out pay-per-click (PPC) advertising for the first time, getting started can seem as simple as choosing a few keywords, writing ads, and watching the results pour in. For veterans and industry professionals, though, building a successful PPC campaign...
Why It’s Not Enough to Design a Website
These days, it seems like anyone can design a website. Spend a few minutes looking around the web and you’ll come across dozens of different custom web design companies. In addition, you’ll see ready-to-use templates, part-time freelancers, and even overseas vendors...
Can Spending on a Website Actually Improve Your Bottom Line?
Most of the business owners who come to us want a new website, but frankly hate the idea of spending a portion of their marketing budget on a new custom web design. We can understand – few businesses outside of the Fortune 500 have extra dollars to burn. However,...
How Great PPC Services Pay for Themselves
To some business owners, paying for PPC services can seem like a double whammy: not only are you taking money out of your marketing budget to bring visitors to your website, but then there is an additional fee for the company supervising the accounts. How can that be...
How to Improve Your Blog Instantly (Part 2)
Have you ever felt frustrated by an inability to turn your blog posts into a source of views, customer interest, and ultimately sales or leads? Many of our new clients have come to us because they felt the same way. To help shed some light on what we do for them,...
How to Improve Your Blog Instantly (Part 1)
Creating a successful marketing blog isn't easy. It certainly isn’t as simple as a lot of marketers make it sound. Perhaps that’s why so many business owners come to us after posting a handful of articles to their website without getting any visits or page views, much...
Is Custom Web Design Worth the Time and Money?
It is well-known and accepted these days that every business, from smallest to largest, needs a web presence. At the same time, lots of entrepreneurs and executives are asking themselves whether custom web design is worth the time and money. After all, there are web...
How to be More Visible to Customers on Google
Even business owners and executives who don’t know a lot about internet marketing will tell you they understand the value of a high Google search ranking. With more than 4 billion lookups per day, the world’s most popular search engine can radically transform your...
What Every Business Owner Should Know About Using Google AdWords
There are numerous Google AdWords tutorials and tip sheets out there. And yet, I often meet with business owners who know a lot about the mechanics of setting up a search advertising campaign, but fail to understand the basics of pay-per-click (PPC) profitability. As...
What Does it Mean to be a Professional Web Designer?
Lots of people call themselves “professional web designers.” I suppose many of them are, in the sense that they have uploaded pages to the web on behalf of their clients for money. To me, however, there is so much more to the job and distinction than that. After all,...
How to Get Better Web Design Quotes
Business owners have a very understandable interest in the topic of web design quotes. As wonderful as it is to have a fresh website that helps you bring in visitors from search engines and social media sites, costs and budgets are always going to be a factor. And so,...
Basic Web Design Rules for 2018 and Beyond
In speaking with other web designers and online marketers, I’m sometimes asked if I have any basic web design rules I like to follow. This is always a tricky question, since every rule of marketing can probably be broken in some situation or another. However, there...
How to Keep Your Online Marketing Campaigns Moving
Designing an online marketing plan is sort of like making a set of New Year’s resolutions. It’s fun and exhilarating to think about the possibilities. But, just like the promises we make to ourselves in the middle of a party, the goals set before the launch of a new...
5 Things That Separate Top Web Designers From the Rest
Over the past few years, my company has been honored with numerous awards that have designated us as being one of the top web designers in Philadelphia and the East Coast. Obviously, that’s great for recognition and something that makes me very proud on a personal...
What to Look for in a Web Design Portfolio
When you start shopping for a new business web designer, one of the first things you’ll notice is that every creative team has a portfolio they can’t wait to show you. Business owners have told me again and again, however, that they find the process of looking at web...
The 4 Fundamentals of PPC Advertising
Because I work with so many business owners on their internet marketing campaigns, I’m acutely aware of the fact that many are struggling with pay-per-click (PPC) advertising. Although companies of all sizes love the activity of PPC – with its ability to generate...
How to Spot a Great PPC Company
Have you experimented pay-per-click advertising, but not gotten the results you hoped for? If so, you’ve probably wondered how you can find a great PPC company that can help you to optimize your ads and increase your sales quickly. Unfortunately, there are so many PPC...
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