Biondo Creative Blog
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5 Ways Google Ads Can Help Grow Your Business
Google Ads is one of the most powerful digital marketing tools available, offering businesses of all sizes the ability to reach their target audience, increase visibility, and drive measurable growth. With billions of daily searches, Google gives you the platform to...
The Hidden Cost of Ignoring Social Media Marketing
In today’s fast-paced digital landscape, social media can seem like just another task for businesses. However, ignoring it is more than a missed opportunity—it’s a costly mistake that can severely impact your business’s growth, reputation, and revenue. Let’s explore...
Building Brand Loyalty Through Consistent Interaction
In today’s digital landscape, consumers aren’t just buying products or services—they’re investing in relationships. People want to feel connected to the brands they support, and this sense of connection fosters trust, loyalty, and repeat business. Social media is one...
The Importance of Customer Engagement in Social Commerce
The world of e-commerce is evolving, and social media platforms are at the forefront of this transformation. Social commerce refers to the integration of online shopping with social media, allowing businesses to sell their products directly through platforms like...
Enhancing Customer Engagement: The Key to Business Growth
Customer engagement is the foundation of any successful business. In a world where consumers are constantly bombarded with advertisements, it’s crucial to establish meaningful relationships with your audience. Social media has become the go-to platform for fostering...
Unleashing the Potential of Targeted Social Media Ads
In today’s competitive digital landscape, businesses have access to an unprecedented amount of data, allowing them to reach specific audiences like never before. One of the strongest advantages of social media marketing is its powerful targeting capabilities, allowing...
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What AI and Semantic Search Mean for SEO
When Larry Page and Sergey Brin first came up with the search algorithms that evolved into Google, the concepts they used were revolutionary. In the years since, they’ve been tweaked, refined, and even overhauled. Through it all, however, the main determinant of...
5 Google Ad Metrics You Need To Watch
If you’re the kind of person who loves working with math and statistics, then you’re bound to enjoy pay-per-click advertising. Once the campaign planning and creative work is done, the whole thing is driven by numbers, and specifically ways to improve them. On the...
Do Your Pay Per Click Campaigns Make Sense?
For most business owners, pay-per-click advertising is all about turning clicks into money. So long as they have the right keywords or demographics and offers in place, they tend to assume everything will work out the way it’s supposed to. What many of these otherwise...
How to Spend Less (and Get More) From Google PPC Advertising
If there is one thing I’ve learned from speaking with dozens and dozens of business owners about pay-per-click advertising on Google, it’s that they all want two things: to spend less of their marketing budget and to get better results. In the world of traditional...
What Makes Facebook Advertising Different?
A lot of marketers who have had great success with Google AdWords were particularly excited to see Facebook rollout their own pay-per-click advertising platform. Most assume that, because they had done well with search advertising, they would be set up to do great...
3 Keys to a Healthy AdWords PPC Account
Google AdWords can be used to bring targeted prospects your website quickly and inexpensively. It can also be used to throw away huge chunks of money on worthless clicks if you aren’t careful. Unfortunately, many business owners don’t realize they are wasting their ad...
Great Business Uses for Your Social Media Accounts
The profiles you have on Facebook, Twitter, and other social media platforms to promote your business have good and bad uses. That’s something most business owners find out as they try to engage buyers on each site, they discover what does and doesn’t work. That...
7 All Too Common Social Media Marketing Mistakes
Within the growing world of social media marketing, there are essentially two types of business owners – the ones who are seeing great results from sustained and consistent campaigns, and the ones who wonder what they are doing wrong. If you fall into that second...
Social Media Marketing Rules to Live By
Social media marketing is currently at a place where search engine optimization was ten years ago, or web design was a decade before that. Namely, we’ve reached a point where business owners and leaders at every level are beginning to understand that there is enormous...
5 Keys to a Strong YouTube Video
YouTube has been dubbed “the world’s second-largest search engine” by many in the Internet marketing industry, both because it is owned by Google and because it draws in billions of monthly visits. But, even though there is clearly a lot of marketing power within the...
Are You Using Facebook Correctly?
As a user who wants to keep up with friends and family, there’s really nothing complicated about Facebook. You post a few vacation photos, like items that catch your interest, and accept friend requests from people you know and enjoy communicating with. Things get a...
Two Web Design Details that Customers Always Notice
Work in and around web design for long enough and you will soon realize that generating conversions is often about getting the little things right. Big changes to layouts and visuals matter, but when you’re trying to squeeze every last conversion out of your pages,...
Important Questions for Your Next Web Designer
New web design clients ask a lot of questions. But, from my side of the desk it’s easy to see that they don’t always ask the right ones. That’s because they tend to think about things like portfolios and fee quotes – which are undoubtedly important – while overlooking...
Your Web Designer Needs Help (Here’s How to Give it)
In the minds of web design clients, the major steps towards getting a new site online involve choosing a vendor, writing a check, and looking at mockups. These are all critically important parts of the process, of course, but they ignore an important detail: your web...
The Importance of Social Media Crisis Management
Social media is a great tool for any business to utilize in marketing and engaging with customers. Your business could reach a large audience through social media and do it quickly. Though this technique could add great value to your business, it also could potentially come at a price. Problems are inevitable, and social media is a way for people to communicate the love or distaste for your business. How a business reacts to these potential problems makes all the difference.
Do I Need a Blog for My Website?
Yes! Blogging has become an integral part of digital marketing. If you're not blogging, then you're not using your full online reach potential. Here are blog 7 Reasons Why Your Business Should be Blogging. 1. A blog is easy to update. Most blogging websites are simple...
Do I need a website for my business?
The short answer: YES. The long answer is a little more complicated… Here are the 5 most convincing reasons why creating and maintaining a website is essential for your growing company. More customers. More than two billion people use the Internet every single day....
How do I get to be on the first page of Google?
The most important thing to remember about this question is that you cannot outsmart Google. Don’t even try. If you get caught, it’ll make it nearly impossible to get your website to the top of the search results. Google doesn’t forget. But, follow these rules and...
7 Surprisingly Important Business Web Design Details
Most of the business owners I meet with are "big picture" men and women. They have to be, because they are constantly busy balancing a dozen different projects and priorities at once. It shouldn’t be surprising, then, that so many of them will approve a new web design...
How Small Businesses Can Get a Web Design Advantage
It’s not enough for today’s small businesses to have good websites, or web presences that are professionally designed. If they want to turn a profit and stand out in the eyes of customers, they need to get a leg up on the competition. That’s because others in the...
Do Web Hosting Packages Matter?
In my experience, most business owners pay a lot of attention to things like web design layouts and search engine optimization plans. But web hosting packages? Not so much. In fact, I think the majority either select the one with the lowest cost, or simply use a...
How to Optimize Your Website for Google and Customers
Marketers can sometimes feel as if they are caught in the midst of a tug-of-war between Google and the real-life searchers who actually buy products and services. That’s because maintaining high search visibility used to involve stuffing pages with repetitive keywords...
What Makes a Website Great?
Every business owner or executive who meets with me wants a great website. Otherwise, they would simply download a DIY web template and hope for the best. But, many who grasp the importance of having a strong web presence can’t actually describe what they think it...
Do You Need a New Website?
Often, potential customers contact me because they know they need a new website. That’s not always the case, however. There are business owners and managers who really aren’t sure whether they need a new site or not. Or, they feel like they want a new website, but...
Is it Time to Audit Your Website?
Every week, I hear from business owners who want to build a website, or improve their web presence. One thing they never call to ask about, though, is auditing the website they have. I suspect it’s because a lot of business people haven’t heard about website audits...
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