Setting up a Google AdWords pay-per-click (PPC) account is easy. Putting together a profitable and efficient campaign that delivers new sales or leads through your inbox can be decidedly tougher. If you doubt this, just talk with a group of experienced business...
Graphic design can be very subjective, and it can be (understandably) difficult to convince business owners to get graphic design help when they feel like their existing marketing pieces are sufficient. Still, there are times when the ads, manuals, and other materials...
It used to be the case that working with graphic design required a specialized set of tools and skills. The software in particular was a major hurdle, requiring a huge investment of time and money to utilize. As a result, most business owners simply turned to...
Sometimes, business owners approach graphic design as if it were a product they could buy from a vendor. They want to write a check and get “good design” in the same way they would purchase good tires for a company vehicle. Certainly, clients don’t have to do the...
Most of the business owners we meet with aren’t overly concerned with the artistic aspects of graphic design. They “know what they like,” or just want to see work that will help them to impress their prospects and customers. The problem, of course, is that many of...
We’ve gotten used to clients asking about graphic design principles, style guides, and graphic communication principles. The questions usually come from businesspeople (entrepreneurs and executives) who are trying to understand a field that is as vague as it is...
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