You’ve probably been told by at least one web design or online marketing consultant (and possibly even our team) that you need to start using Google Analytics more. That’s not necessarily easy advice to follow, though, if you don’t really understand why. Most of...
One of the first pieces of advice we offer to new web design and online marketing clients is to start tracking visitors and studying statistics. That way they can know whether their campaigns are moving in the right direction. Often, they fully understand our...
Growing a brand-new business from the ground up isn’t easy. That’s especially true when you’re dealing with ever-changing technologies like social media marketing. However, that doesn’t mean entrepreneurs should make the all-to-common mistake of ignoring the...
Most of the new clients who come to us are interested in using Facebook to grow their businesses. Many admit they’ve been interested in social media marketing and advertising, but haven’t gotten the results they’d hoped for in the past. As a result, they are...
A common question we hear from new and potential clients goes something like this: “how can I use Facebook for marketing?” There isn’t any one specific answer, of course, because Facebook is a huge platform with many different ways to meet and engage with...
A lot of new clients come to us with the mistaken notion that Facebook is good for connecting with friends and family, but not necessarily for finding customers for a small or medium-sized business. My creative team and I couldn’t disagree more – once you know how...
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