For the average business owner or executive, Facebook offers up something of a conundrum. With its hundreds of millions of active users, the world’s most popular social platform represents an obvious marketing opportunity. However, many of these people don’t know how...
Often, entrepreneurs think of themselves as being at a huge disadvantage when it comes to branding and marketing. After all, the public already knows their competitors. Shouldn’t that make it harder to attract new sales? In our experience that isn’t always the case....
Branding is a huge topic, and one that is commonly misunderstood. From the business owners who think that building a brand is a simple as creating a logo, to the executives who think they need binders full of worksheets to establish themselves in the market, the new...
In some circles, the term “branding agency” has been thrown around far too loosely. While it’s true that virtually any design team can help you build elements of your brand, a true partner works in a way that is more focused and effective. We want to give you a sense...
Branding is a hot topic amongst business owners and executives in 2019, and for good reason: more and more marketers are realizing that having a strong brand amplifies everything else they do. When the public knows your brand and thinks good things about your company,...
New clients sometimes come to us confused about the differences between branding and marketing. Many entrepreneurs and executives cover these topics at one point during business school, or have read articles about them, but aren’t exactly sure what they mean in...
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