A common question we hear from new and potential clients goes something like this: “how can I use Facebook for marketing?” There isn’t any one specific answer, of course, because Facebook is a huge platform with many different ways to meet and engage with...
A lot of new clients come to us with the mistaken notion that Facebook is good for connecting with friends and family, but not necessarily for finding customers for a small or medium-sized business. My creative team and I couldn’t disagree more – once you know how...
For the average business owner or executive, Facebook offers up something of a conundrum. With its hundreds of millions of active users, the world’s most popular social platform represents an obvious marketing opportunity. However, many of these people don’t know how...
Often, entrepreneurs think of themselves as being at a huge disadvantage when it comes to branding and marketing. After all, the public already knows their competitors. Shouldn’t that make it harder to attract new sales? In our experience that isn’t always the case....
Branding is a huge topic, and one that is commonly misunderstood. From the business owners who think that building a brand is a simple as creating a logo, to the executives who think they need binders full of worksheets to establish themselves in the market, the new...
In some circles, the term “branding agency” has been thrown around far too loosely. While it’s true that virtually any design team can help you build elements of your brand, a true partner works in a way that is more focused and effective. We want to give you a sense...
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