You read a lot of articles these days about how online marketing “levels the playing field.” There is definitely truth in that. On the internet, smaller companies can compete with larger ones. Overseas businesses can go head-to-head with local vendors. And, companies...
It’s not really that hard to create an online marketing campaign. All you need is a good website, some goals, and a checklist of activities. However, if you want to build online marketing campaigns that are profitable and sustainable, that’s a different matter...
I sometimes think of online marketing as a kind of dieting for business owners. There are a lot of parallels between the two. In the world of weight loss, people crave instant solutions (like low-fat frozen yogurt and exotic menus) that don’t require them to give up...
Most of the business owners who come to us want a new website, but frankly hate the idea of spending a portion of their marketing budget on a new custom web design. We can understand – few businesses outside of the Fortune 500 have extra dollars to burn. However,...
Have you ever felt frustrated by an inability to turn your blog posts into a source of views, customer interest, and ultimately sales or leads? Many of our new clients have come to us because they felt the same way. To help shed some light on what we do for them,...
Creating a successful marketing blog isn’t easy. It certainly isn’t as simple as a lot of marketers make it sound. Perhaps that’s why so many business owners come to us after posting a handful of articles to their website without getting any visits or page...
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