When it comes to advertising on the internet, your first goal is probably to find new customers. However, your second aim should be to avoid wasting money. Google AdWords makes it easier than ever to find targeted potential customers who are looking for your product...
Google currently processes more than 7 billion daily searches, with thousands of them likely coming from potential customers who are looking for your product or service. While lots of business owners and marketers focus on traditional search engine optimization as a...
Setting up a Google AdWords pay-per-click (PPC) account is easy. Putting together a profitable and efficient campaign that delivers new sales or leads through your inbox can be decidedly tougher. If you doubt this, just talk with a group of experienced business...
Graphic design can be very subjective, and it can be (understandably) difficult to convince business owners to get graphic design help when they feel like their existing marketing pieces are sufficient. Still, there are times when the ads, manuals, and other materials...
It used to be the case that working with graphic design required a specialized set of tools and skills. The software in particular was a major hurdle, requiring a huge investment of time and money to utilize. As a result, most business owners simply turned to...
Sometimes, business owners approach graphic design as if it were a product they could buy from a vendor. They want to write a check and get “good design” in the same way they would purchase good tires for a company vehicle. Certainly, clients don’t have to do the...
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