There are two types of people when it comes to local bakeries: those who have an established favorite in their mind, and the ones who seek out the shop they need when it’s time to celebrate a wedding, birthday, or office party. You can target both by using your social...
In most cases, dentists will turn to Google, or even local guides like Yelp, when trying to market their services online. Many will overlook the power of Facebook completely. That’s understandable, but it also ignores the huge potential to attract new patients through...
Many of the physicians we meet with don’t see the immediate value of social media marketing. In fact, lots of them think online marketing of any kind can be a waste of time and money for a medical practice. That might have been the case once upon a time, but it...
You might assume (as lots of our new clients do) that social media promotion is for musicians, online retailers, and car companies with gleaming photos to share. If so, it might surprise you to know that we do some of our best work for local service companies,...
Most business owners recognize intuitively that social media marketing today resembles search engine optimization a decade ago. It’s an opportunity to build your brand and bring in customers without spending a ton of time or money. The most logical place to begin, for...
In a big picture sense, social media marketing is easy: just set up profiles in all the major platforms, engage with fans, customers, and colleagues, and then watch the resulting traffic arrive at your website and manifest itself into sales. However, there is a part...
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