Often, new clients come to us wanting to know how major brands use Instagram, or with questions about how to promote a product on the social platform. While there aren’t always set answers – every situation is different – the best Instagram marketers do follow a set...
Of all the major social media platforms, Instagram is arguably the most underutilized for small business owners and marketers. Even many entrepreneurs who use Instagram regularly overlook its potential in thinking of ways to attract new customers. That’s a mistake,...
Growing a brand-new business from the ground up isn’t easy. That’s especially true when you’re dealing with ever-changing technologies like social media marketing. However, that doesn’t mean entrepreneurs should make the all-to-common mistake of ignoring the...
Most of the new clients who come to us are interested in using Facebook to grow their businesses. Many admit they’ve been interested in social media marketing and advertising, but haven’t gotten the results they’d hoped for in the past. As a result, they are...
A common question we hear from new and potential clients goes something like this: “how can I use Facebook for marketing?” There isn’t any one specific answer, of course, because Facebook is a huge platform with many different ways to meet and engage with...
A lot of new clients come to us with the mistaken notion that Facebook is good for connecting with friends and family, but not necessarily for finding customers for a small or medium-sized business. My creative team and I couldn’t disagree more – once you know how...
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