Many of the physicians we meet with don’t see the immediate value of social media marketing. In fact, lots of them think online marketing of any kind can be a waste of time and money for a medical practice. That might have been the case once upon a time, but it...
You might assume (as lots of our new clients do) that social media promotion is for musicians, online retailers, and car companies with gleaming photos to share. If so, it might surprise you to know that we do some of our best work for local service companies,...
Most business owners recognize intuitively that social media marketing today resembles search engine optimization a decade ago. It’s an opportunity to build your brand and bring in customers without spending a ton of time or money. The most logical place to begin, for...
In a big picture sense, social media marketing is easy: just set up profiles in all the major platforms, engage with fans, customers, and colleagues, and then watch the resulting traffic arrive at your website and manifest itself into sales. However, there is a part...
Business owners and executives love the idea of social media marketing. It’s not hard to imagine why: not only do they enjoy using social sites like Facebook and Twitter in their own lives, but social media runs on time and attention rather than money. In other words,...
Social media marketing is a relatively new way to reach out to customers. And, social media platforms are popping up and gaining popularity all the time. Anyone who has been around long enough to remember MySpace, or wonder what Snapchat is all about, will know...
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